Tweeting is a bit like dating. Everyone has their own rules and when you break them, it can be painful. This happened to me a couple weeks ago when I started the day with the best intentions and ended it being called a spammer by two tweeters with a collective following of 10,328 people. This angered me because I’m not a spammer or an automated direct message sender. However, I may have made a faux pas in my tweeting and breeched their rules. Nonetheless I don’t think I’m guilty of being a spammer as accused by @andrewhyde and @LarkinBC.
I’d love to grab a beer with these guys or anyone else interested in talking through what happened, what the inherent issues with twitter are that contributed to the problem and what the best strategies are for getting our message to the people I was hoping to reach.
My career as a twitter direct message spammer stemmed from my organization of a social media effort to launch a video I produced at Boulder Digital Works. The purpose of the video was to let people know what we were up to, what questions we had, what topics were prevalent and most interesting to us, what paths we hoped the program would go down and what types of people we hoped would come in to teach during our remaining time.
My plan for getting the video out to the world included posting the link to the video on BDW’s site, our 60 Weeks blog, all of the students’ facebook pages and our twitter feeds. In addition we each direct messaged people who we thought would be interested in the piece. The list of people we direct messaged included those directly involved with BDW, folks in the interactive/startup/social media community in Boulder and prominent people in the interactive/advertising/social media world from all over.
To be clear – nothing was automated, everyone sent out their own direct messages and no one was meant to get the message more than once.







I’ve got to put a bio on the 