Archive for the ‘ramblings’ Category

Money Models For Instagram

Monday, January 7th, 2013

I work in advertising. I like advertising. It’s disappointing to me that a great social network and web service like Instagram can’t find a better way to monetize its product than advertising.

At the tail end of 2012 everyone freaked out that IG would be selling our photos because they updated their terms of service with some clumsy language. Instagram heard all the complaints, promised they wouldn’t be selling our images and issued a statement that included the following:

“Let’s say a business wanted to promote their account to gain more followers and Instagram was able to feature them in some way. In order to help make a more relevant and useful promotion, it would be helpful to see which of the people you follow also follow this business.”

Seriously? Booooooring. It’s just more, “Your friend Matt follows Sharpie. You may like to see Sharpie’s photos.” The same unimaginative stuff that litters Facebook. (Sharpie does actually have a pretty great IG feed).

I’m grossed out that we can’t find better ways for these services to make money so I decided to do some thinking.

Here are my ideas for how Instagram can monetize itself.

1. Charge For Use
Charge $1 or $10 per year. Or let me pay what I think it’s worth like Radiohead did with In Rainbows and Cards Against Humanity did with their recent holiday expansion pack. I did an anecdotal survey of the people who sit within earshot of me and 4/5 said they would pay to use it.

Some say there are other photo apps out there that they would use. My answer to that is that Instagram isn’t about taking photos in isolation. It’s about a channel that I can tune into to see my friends and family around the world. The same way that I used to flip on the television to see what was on, I now fire up Instagram to see what people are doing from Sydney to Portland and Boston to London. I’d pay for that.
2. Guarantee That Jay Z will see my photo
Sign a contract with Jay Z and other notable people and let a limited number of Instagram users populate a feed that these celebrities see. Jay can comment or like the photo if he wants, but no matter what you’ll get notification that he saw your image. I’d say that’s worth $5, $10 or $20 depending on the circumstance.

3. Digital Frame in the Oval Office
Similar to #2, but this is a frame that President Barack Obama will see every day. For a price your photo will show up there. Imagine your photo in the most powerful room in the world reminding our world leaders of what’s happening all over our planet.

Your Instagram right over Obama’s shoulder for the right price.

4. Digital Boards In Exotic Places
Instagram could put screens in random awesome places. They could put them on top of mountains, in stadiums and in Times Square. Then you can pay to have your photo displayed on those boards. Cameras will take a photo of your photo with in the amazing surroundings and provide you with an image you can share everywhere.

A billboard in the mountains would display your work of art for a small price.

Those are my first four ideas. Do you have any others? Post them in comments or tweet them with #IGCanMakeMoneyBy.

Dan Viens is a Digital Strategist at Wieden+Kennedy. He lives in Portland with a baby, a wife and a dog.

A Torrent of Downton

Sunday, January 6th, 2013

When it comes to defying international broadcast schedules there are thousands of Americans as powerful as First Lady Michelle Obama.

First Lady Michelle Obama loves Downton

As Season Three of Downton Abbey makes its US premiere this evening this very powerful group, along with Mrs. Obama, has already seen the episode.

These Internet citizens’ secret power that makes them equal to Mrs. Obama? Bit torrent.

Fox News pretended to be up in arms when The First Lady supposedly asked the show’s producers for an early copy so she could watch the show after its UK airing in November.

Though Michelle had to “pull strings”, everyone else just needed an online search and a bit torrent client to download it. As simple as it is illegal.

With the series airing in the UK on ITV last November, it is in as much online supply as it is demand from voracious Internet savvy US fans.

Knowing this has made the current media tour the Downton cast as welcome as it is curious. The media blitz coincides with the US premiere, but many of the show’s biggest fans have already seen the entire season.

These fans already know the secrets the actors guard in their interviews. These netizens already know the answers to the questions the daytime TV hosts are asking.

This is another example of secrets being a thing of the past in our connected world.

The producers of Downton Abbey are happily ignoring this because the ven diagram of Downton fans and bit torrent users likely doesn’t have a significant overlap. However, this voracious appetite and search for media further shows that when people want to see something a minor illegality will not stop them.

I hope this continues to bring more creative distribution worldwide from content producers.

Because once something is anywhere, if people want it, it will be everywhere.

That includes Earl of Grantham and his family’s dealings.

Polarize This

Thursday, November 8th, 2012

I voted Tuesday. I watched the election results unfold on television. I read the news today. And I saw my friends’ angry, elated, jubilant and irrational posts on Facebook.

After taking in all the evidence I’ve decided that we are not a country that is distinctly divided they\ way many have been espousing and feeling today.

We have too many points of view and too much in common to be divided into two groups.

It is an illusion that I fit neatly in a camp with those who voted on my half. It is a farce that I am diametrically opposed to those who voted for the other candidate. We are far to culturally rich and diverse a nation to buy into the lie that we are a people cut in half.

We are not.

What we are is a nation with too few options.

When every key belief on budgets, civil rights, the lives of unborn children, the funding of public broadcasting, the plight of undocumented workers, our pursuit of terrorists and our relationship with China has to fit together in one of two boxes as though each issue can be neatly connected to the others in a logical jigsaw puzzle we are forced to unfairly choose one of only two sides. All too often that results in scorn for those on the other side.

That leads to the belief that you are one or the other. You are like me or you’re not. You are with me or you are against me.

Bullshit.

Where was that divided nation on Sept. 12, 2001. Less than a year removed from our most divisive election in modern history. We united around horrific tragedy as one nation.

Where were the stark divisions when Hurricane Sandy tore through the northeast last week and people around the nation responded with millions of dollars in donations.

Where was that bright line between us last February when 177 million people tuned in to the Super Bowl to watch the exact same thing at the exact same time throughout every size of home in every corner of this Great Nation.

It wasn’t there because it doesn’t exist. It’s a false premise.

We aren’t neat. We rarely have consensus. But it is impossible for me to believe that half of us want the country to go off a cliff and the other half doesn’t.

If you put two orange juice and Dr. Pepper on a table then half are grabbing OJ and the other half will go for the Dr. Maybe the OJ clan will scorn the soda fans for all the sugar they’re drinking. Maybe the Dr. Pepper drinkers will laugh at how boring the juice guzzlers are.

Add in some guava juice, maybe some Pellegrino, grape juice, Sunny D, water, champagne and Guinness and it’s a much different experience. People have options, there are more camps and fewer rivals – maybe someone even makes mimosas.

When you have two sides, you pick one. It doesn’t mean your story ends there. It doesn’t mean we are hopelessly divided.

It means I have more options when it comes to ESPNs than political parties.

I’m not going to call my neighbor evil for watching ESPNews and I’m sure as hell not going to believe those who voted differently than me are all terrible people who share nothing with me.

I’ve got 800 channels. If someone on the other side came over I know we’d find something to watch. If not we could find a YouTube video of someone getting hit in the nuts. We all love that.

—-
Here’s Malcolm Gladwell talking about how many choices Americans like to have in their spaghetti sauce.

Gandhi Via PPT

Friday, July 30th, 2010

Last night Renny Gleeson from W+K Portland tweeted, “think how much further his thinking would have spread had Gandhi leveraged powerpoint.” No doubt Renny was making a comment on how common and overused a tool Powerpoint has become for conveying thoughts, plans and ideas in the modern day. These points were raised in this distressing NYTimes piece about Powerpoint usage in the military.

I was sitting at the Oakland airport waiting for a delayed flight when I read the above tweet so I decided to take a crack at conveying Gandhi’s teachings in a 10 slide Powerpoint deck. Let me know what you think and what you would change.

Can we get a Tech Czar please?

Sunday, January 31st, 2010

Boulder Digital Works Idea Studio numero dos included Warren Ng and Riley Gibson from Napkin Labs recounting their recent trip to CES and taking some time to talk about their company’s crowdsourcing model.

Warren’s presentation about CES was enlightening. He described football fields of convention center space filled with gadgets, doodads, 3-D TVs, augmented reality and cool remote control helicopters.

He showed video of super thin TVs, TV interfaces you control with your hand, cameras and all sorts of stuff. Warren was overwhelmed at the show and I was overwhelmed looking at all of the gear.

Thinking more about all of the technology on display got me thinking that there should be a Cabinet level Technology Czar. I know all the new stuff at CES is for early adopters, investors, hard-core gadgeteers  and people whose job it is to stay on top of the latest technological trends. However, I think for many people, walking into Best Buy feels like CES.

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