Posts Tagged ‘boulder’

Ignited

Monday, June 7th, 2010

The second slide of my spark at Ignite Boulder 10 included a picture of adorable baby foxes. When they hit the screen, the sold out crowd of 875 people at the Boulder Theater oohed and cooed. They were with me and I knew the next 4 minutes and 45 seconds would be a great ride for the 876 of us.

From the moment I stepped on stage until Andrew Hyde handed me my Ignite Boulder trophy of excellence, the energy from the crowd was palpable and electric. I told myself to completely embrace that and enjoy it because that feeling doesn’t come around often. I succeeded.

In the many times I ran through my spark before the event, time whipped by. When I walked on stage I was confident, but unsure how it would go down. Then there were laughs, cheers and the support of my friends down front and everything slowed down.

As I went through the spark, I felt a comfort and ease that I rarely feel on a regular day. As I watch the YouTube video, it goes by fast, but on that night I felt like I had all the time in the world to deliver my message.

That message is that it’s time to move beyond debate on settled issues. Those issues range from the serious, like global warming and carbon emissions to the slightly absurd like no longer naming events Paloozas. Once we put these aside, I believe we can tackle important and world shaping issues more effectively together as a global community.

The crowd responded with laughter, cheers, applause, many nice words later and some wonderful tweets over the following week. In return I offer my profound thanks for the incredible support and energy they provided me with that night. Those five minutes on stage are something I will be able to tap into for a long time when I need a little extra to get me through a hard day or major challenge.

Boulder brings it when it comes to collaboration and motivation for ideas and taking risks. Ignite Boulder brings that all together. I am glad to have been a part of it and certainly hope to do it again.

Eyes Tell

Wednesday, April 28th, 2010

Dan Viens: Eyes Tell

Another piece for Advanced Media at Boulder Digital Works. We were asked to put together a piece that reflected a two word phrase comprised of a noun and a verb. I chose “Eyes Tell”.

Caring More With Andrew Hyde

Tuesday, January 26th, 2010

This is how I execute ideas.

This is how I execute ideas.

Part of the new lineup of offerings in this phase of The 60 Weeks Program at Boulder Digital Works is called Idea Studio. It’s a weekly spot for someone with cool shit going on to come in, talk about it, answer questions and interact with the BDW crew. Idea Studio may or may not be open to the public. That’s still being ironed out.

Up first was Andrew Hyde; entrepreneur, start up guy, organizer and a bit of a rabble-rouser. Andrew’s Idea Studio effort included a run through what drives him, how he operates online, what shiny stuff on the Internet he was likes, his opposition to much of what is being done in the crowdsourcing world and some talk about mashups.

What resonated with me most about our time with Mr. Hyde was his proclamation that you cannot care more than him. Andrew is a driven dude and he claims that it is impossible to care more deeply about ones work than he cares about his own efforts. I both believe him and want to challenge him on this.

It is refreshing to have people out there challenging others to care more about what they’re doing. This forces people to put up or shut up, find something they care about and work to realize their vision.

I have these characteristics in me and I liked hearing Andrew put this part of himself front and center for the world to see.

I think this mindset comes down to execution. There are people who have ideas and do nothing with them. Then there are people who put forth every effort to execute on their ideas. Until that idea is realized, it eats at you to work to get it out.

I execute. I am at BDW to learn how to better execute and how to expand my arsenal of ways to execute on an idea. It was great to spend time with someone who goes at his goals as aggressively as Andrew. It forced me to dig deeper in my own efforts and see just how much I can care and how hard I can work.

Ideas Based on Bullshit Make more bullshit

Sunday, January 24th, 2010

An important lesson learned in eleventh grade came back at Boulder Digital Works recently to remind me of its relevance.

The lesson is that ideas, plans, campaigns and arguments must be rooted in truth. Otherwise they are garbage.

A teacher named Joe Zabielski taught me that lesson the first time around in his AP U.S. History class during the fall of 1994. As the first test approached, all of the seniors who had taken the course the previous year warned us the premise of the main essay question would be false. Excuse Me? No Way. This was nothing we had ever come across.

They said, “It’s gonna happen. Be ready.” Twenty of the smartest kids in my grade went in skeptical and then proceeded to bomb the test because the question was very complicated, its premise was indeed false and we had no idea how to answer.

Since we didn’t know how to react and its complexity made us wonder if it was false we put our best bullshitting skills to work and were totally called out. When the tests returned, the cream of Agawam High School’s eleventh grade crop was greeted with 40s, 50s and 60s.

Zabielski inspired me to think deeper than nearly any teacher or professor before or since. Upon returning the exams he said if someone presents you with a question, goal or task that is inherently false you can’t bullshit your way through it. You are obligated to explain why something isn’t true and proceed from that foundation of truth. If an essay, idea or campaign is rooted in bullshit, it will eventually sink. (more…)

BDW @ CP+B OMG!

Tuesday, November 24th, 2009
Crispin Porter + Bogusky's appropriation of the Colorado state flag.

Crispin Porter + Bogusky's appropriation of the Colorado state flag.

For a minute I thought my phone was vibrating. Then I realized it was the air.

Crispin Porter + Bogusky’s Boulder office was literally buzzing when I visited last Tuesday along with my fellow Boulder Digital Works students, the program’s coordinators and one of our interns.

We rode some of their low rider bikes around the entry area, watched a dog piss on a pole and got the grand tour of the place that we had been hearing so much about during the previous six weeks.

The tour was an eye opener. There were people everywhere. In much of Colorado’s Front Range people don’t have big yards so they head to parks, open space and trails to spend time outdoors. At CP+B, a similar principle seems to apply.

All but the top dogs have insignificant workspaces. This spreads people all over the warehouse space to work. There were people on the patio, in the kitchen, in the entry, on the bleachers and everywhere in between.

They call it a factory and in a lot of ways it looks like one. The ducts in the ceiling are exposed, the floor is a smooth grey and there is plenty of exposed plywood. A second “floor” was added as the office grew from the original 40 that started in Boulder to the hundreds there now.

We saw familiar faces, checked out their 3-D printers used for product prototyping and finished our day with a two hour session in one of the conference rooms learning about account management with Acct. Manager Jeff Graham.

Throughout the session footsteps above were audible and outside a constant smattering of voices could be heard. The mildly chaotic scene was a stark contrast from life at Boulder Digital Works.

Things at BDW are relaxed, safe and quiet, like a womb. Seeing that real world out there was important. But equally as important was hitting the snooze button on that wake up call, knowing we have another year to try, trip, fail, succeed, experiment and dream within our safe training grounds at BDW.

Bogusky in The Schoolhouse

Wednesday, November 11th, 2009

Alex Bogusky came into Boulder Digital Works last week.

He’s part of a little shop in town called Crispin Porter + Bogusky. They’ve done work for car companies, food companies and software companies.

He came in to critique the final breakout session of the latest Boulder Digital Works 36 hour workshop. Each group in the workshop had about an hour to come up with a product and a digital ecosystem around the product. The products ranged from a self-guided lawn mower to a campaign based around a minor league baseball team. Each had some very cool ideas attached.

Bogusky listened to each presentation intently along with the workshop’s instructors. After each, he gave some constructive criticism.

Here is what it boiled down to.

1. What’s the big idea?

A lot of the groups got caught up in a flurry of multimedia concepts, but forgot to attach their product to a central idea.

2. Make the thing, the thing

Several of the groups had great ideas, but often forgot to relate them to the central product. As a result they strayed far from the basic concepts their product represented.

3. Present ideas not media plans

A couple of the groups presented plans for extensive strategies that encompassed everything from TV spots to augmented reality. However, many of these plans forgot to include the big idea. No big idea with a big media plan means a lot of money spent on nothing in particular.

4. What is the big thing you’re trying to overcome?

Bogusky encouraged each group to find the cultural tension in the lives of their customers and to figure out how their product or service could address that tension.

His ideas and feedback were right in line with a lot of what we’ve been talking about in BDW 60 Weeks. It’s not rocket science, but Bogusky’s comments show sometimes it’s easy to get caught up in technology and forget about your users or the central idea that reflect the main product or service. It’s great to hear one of the top dogs in the game reiterating the thoughts my classmates and I have been having over the past five weeks and change.

55 more weeks and we’ll be taking those ideas for a long walk in the big wide world.

Design Thinking: It’s about the people stupid

Tuesday, October 20th, 2009

Week two was a “Creative” week on the calendar at Boulder Digital Works, although the previous week’s “Business” focus and this week’s “Technology” leaning have brought out plenty of creativity from the 12 of us.

The main focus of week 2/60 was Design Thinking. We started by watching a couple videos from Tim Brown of Ideo, moved on to redesign the water fountain and a system for getting people to drop bottled water and then were exposed to Lane Becker, founder of GetSatisfaction.com and Winston Binch of Crispin, Porter + Bogusky.

Two crucial elements of design thinking that we explored throughout the week were returning design to the big time by using it to create tools and systems not just objects and products and putting the user at the center of everything you do. These notions are changing the world of design and that’s almost hard to believe because they’re so basic. If the user isn’t at the center of design considerations who is? Wouldn’t every system and product be better and more successful if the creative team behind it considered the end user in the design process?

The concept of user centered design doesn’t blow your mind, but the idea that this hasn’t been the norm does. Alex Bogusky and John Winsor explore this in their new book Baked In.

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