Today’s Google Doodle is great Internet. With an incredibly simple execution that let’s a user strum a guitar, record their music and share it with the world, Google put all that drives today’s Internet on display for the world to mess with.
Here’s why it’s great and what everyone who creates digital communication (myself included) should strive for.
1. It’s dead simple
You move your mouse up and down and it works. You press a button and it records. It gives you a link and you can share it. There’s not opt ins, no privacy concerns, no extraneous steps.
2. It let’s everyone be creative
So much of what we do online is about making, creating and mashing up. With a ridiculously low barrier to entry everyone can play.
3. Record and Share
So simple and absolute genius. As I was strumming I said to myself, “It would be cool to share what I’m doing and see what some real guitar players can do here.” Then I saw the button and was totally impressed. It turns this execution not just into a time waster, but a game to see what you can do and who can do better. Sharing is how the Internet works and it’s working perfectly here.
4. Automatic Distribution
It’s not like Google needs more traffic, but they guarantee themselves more on their homepage today though the sharing of the doodle. They made something awesome. People like it so they shout about it by sharing their work. Same as a great dish at a restaurant or a great band at a club. Do cool stuff that people can have fun with and they’ll tell their friends.
5. It doesn’t take itself to seriously
Google has fun with its logo all the time. That’s nothing new, but when it lets people actually play with it and mess around with its identity, it fully embodies the hacking spirit of the web. People like to make stuff and mess with hierarchy. You can do both with the Google Doodle. It shows that something that is serious business, Google and search, can be damn fun. It shows that Internet is serious business but we can have a very good time with it.
It’s phenomenal that something so simple can accomplish all this. I think it’s a new benchmark.
What do you think? What are some other examples of executions that embody the spirit of the web this well.