In 2007, QuickBooks product managers were looking for a fun way to cross sell their line of products to their customers. The solution was an animated personalized url (pURL) that was fun, determined the right combination of products for the customer and finished with the opportunity to create an avatar.

I wrote all copy for the pURL and the initial direct mail piece that told customers about the site. I also worked with a group of QuickBooks product managers to determine the business rules and  information architecture for the site. The end result was a short list of questions with corresponding answers that determined the users path through their personalized site. After navigating the pURL and receiving a product recommendations, the user then visited the avatar creator. The user’s avatar was then used in a subsequent direct mail piece reminding the user about their product recommendation.

Copywriting, Creative Direction, Information Architecture by Dan Viens for RAIN Agency

View pURL intro animation.

Visit avatar creator.