“Bring some attitude to the umbrella world,” that was the goal for ShedRain Golf’s umbrella catalog. They wanted something that was aggressive, exciting and reminiscent of a certain Oregon athletic apparel giant. I channeled my inner golfer who wouldn’t miss a day on the links no matter how torrential the downpour.

Client: ShedRain
Copywriting by Dan Viens for RAIN Agency

Excerpt from ShedRain Golf Catalog:
“Who cares what the weatherman said? Tee it up. Golf isn’t a hobby, it’s a lifestyle. ShedRain knows that. Our umbrellas make any day made for golf. They are wind tunnel tested for the worst conditions. With a ShedRain umbrella in your bag you’ll have your A-game on the grey days. Stay dry, grip it, rip it and put it to bed.”