Knit Purl Identity
Knit Purl and RAIN Agency worked together to develop a new brand identity for the company which includes a brick and mortar store in Portland and an online store at knit-purl.com
Knit Purl wanted a look and feel that was modern, artistic and fashionable. RAIN presented several logo options and they chose one nearly unchanged from what we presented. We also developed Knit Purl’s updated tagline: Uncommon Yarn For Uncommon Knitters.
Client: Knit Purl
Creative Direction and Copywriting by Dan Viens for RAIN Agency