The work I'm most proud of starts with me getting excited before anyone else. And making that energy contagious.

An audacious Super Bowl idea that exploded into a nationwide live experience.

Turning a private Instagram feature into a public cultural moment.

Building a global entertainment platform to turn MLB's next generation into stars.

Deepening the relationship between Kobe, Nike, and fans. Live.

Turning personalization into something you could see, feel, and take home.

Dropping a robot into internet culture — and letting the internet take over.

Kobe Bryant teaching success to Kanye West, Serena Williams, and other elite achievers.

Building a real-time parallel world alongside the World Cup.